Case study · TreeSoop
Trina's first customer was the team that built it.
TreeSoop is a four-person, AI-native engineering team — the team that builds Trina. It had no marketer, and no budget to hire one. So it pointed Trina at its own company and let the agent run. Over six weeks, with zero marketers on staff, here is what happened.
The challenge
A team that builds AI agents — with no one to do its marketing.
Hiring a marketer runs ₩42–52M a year. For an early-stage team where all four engineers bill client work full-time, that headcount was out of reach.
An earlier do-it-yourself attempt — auto-publishing three AI posts a day — had failed. Nothing ranked, nothing was measurable, and everything piled onto one blog. One-shot output, no feedback loop.
No marketing meant no inbound. Revenue leaned entirely on outbound sales, and chasing sales ate the billable hours that paid the bills. A vicious cycle that fed itself.
What Trina did
Marketing run like a real team — three layers, one feedback loop.
CMO agent
Monitors KPIs and decides which channels to use and where the month's marketing should go.
Team Lead agent
Plans keywords and content strategy, and designs the next week's campaign while avoiding keyword overlap.
Executor agent
Writes SEO-optimized posts, handles meta and internal links, and distributes to 7+ channels at once.
A feedback loop, not one-shot output.
Search Console and Analytics data flow back in as input. The three layers re-plan, re-publish, and re-optimize on their own — so the system improves itself with minimal human involvement.
Six weeks in Search Console
Clicks up 12.5× — with not one marketer on the team.
Four weeks in, clicks were up 12.5× and impressions 10.8×. Average search position settled at 5.1, with impressions landing across 604 distinct queries.
Search clicks, in 4 weeks
Search impressions
Average search position
Queries earning impressions
Acquisition
Organic Search grew into the largest channel.
By the end of the run, Organic Search had overtaken direct and social to become the team's single largest source of new users. The content was no longer one-shot — it compounded.
Distribution
One agent, publishing natively across every channel.
Trina didn't reformat one blog post five ways. It wrote and published natively to each channel — and each one grew on its own.
The cycle reversed
With zero sales outreach, the meetings came to us.
Meeting requests started arriving on their own — from Hyundai Motor, LG CNS, Hancom, the CEO of Primer, and Teamsparta. No marketer. No ad spend. No cold calls.
The vicious cycle had become a virtuous one — and that is the loop Trina now runs for agency clients.
Run this loop on your clients' accounts.
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