TreeSoop is the team name, Potenlab Inc. is the legal entity, and Trina is the product that team builds. If you searched for TreeSoop and landed here, this is the right place. TreeSoop delivers enterprise AX work; Trina began as an internal answer to our own marketing problem and became a product. Company and portfolio live at treesoop.com; the product lives at trina.app.
Two things at once. Enterprise AX projects — multi-agent orchestration, RAG systems, and computer-vision automation put into real production environments. And building Trina. The two are not separated: structures proven in the product go into projects, and problems hit in projects come back into the product. Running our own marketing on Trina follows the same principle — we do not sell what we do not use.
Running Trina on our own marketing is verifiable in Google Search Console. Comparing the 28 days before adoption with the most recent 28: search clicks 68 → 2,074 (30×), impressions 9,766 → 78,817 (8×), queries earning impressions 147 → 917. No marketer, no ad spend. The same system runs on two other brands, both climbing.
Measured in Google Search Console on 25 August 2026. Each multiple is against that brand's own pre-adoption baseline; PotenLab is shown on impressions because click volume is still small.
POSTECH MEng (CS · AI Research Lead). Co-founder of Asimula (pre-seed raised). Co-first author on IJHCS (IF 6.96) and IEEE Haptics (IF 3.24). Declined three US Big Tech FDE offers to start TreeSoop.
Seven years running Tirilly (IT agency). Two prior exits. Ten-plus ventures built and operated.
4+ years of multi-agent orchestration on DeepAgents. RAG system architecture — the core of TreeSoop's AX work.
BNSP Certified Web Developer (Oct '25). JS Mastery International Bug Hunting 2nd place. Full-stack and workflow automation.
Areas the team has actually put into production — not papers or demos, but systems running inside client environments.
Headquarters is in Pangyo, Korea, and has been for five years. R&D sits in Bandung, Indonesia, where two AI-native engineers own multi-agent orchestration and RAG system design. All four work together remotely, and that is how enterprise AX projects and product development run in parallel.
Potenlab Inc. is the legal entity, TreeSoop is the team name, and Trina is the product. All three refer to the same organisation. Enterprise AX work runs under TreeSoop; the marketing automation product runs under Trina.
Four. A CEO and co-founder in Korea, and two AI-native engineers in Bandung, Indonesia. No marketing or sales staff — inbound comes entirely from content and search.
Yes. Our own blog and eight-channel publishing run on Trina, and the search figures above are the result. When the product has a problem, we hit it first.
Enterprise AI-transformation work: multi-agent orchestration, RAG system design, and computer-vision automation deployed into real production environments. Project enquiries go through treesoop.com.
Product enquiries: contact@trina.app. Development projects: treesoop.com. The product is pre-launch and onboarding a small beta cohort first.