About

Trina is the marketing employee for founders with no marketer.

TreeSoop is a four-person AI-Native engineering team. We had no marketer either, so we built the system to run our own marketing automatically — that system is Trina.

Trina is a product of Potenlab Inc. (team: TreeSoop).

How Trina happened

In April 2026, three US AI hypergrowth companies offered our CEO a Forward Deployed Engineer role in Korea on the same week. Instead of joining as one engineer, he chose to grow an AX team in Korea — TreeSoop.

All four engineers were locked into client AX projects, so no one was free to do our own marketing. Hiring a marketer in Korea runs ₩42–52M a year — an unaffordable line item for an early team.

So we deployed a 3-layer agent (CMO · Team Lead · Executor) against our own marketing for six weeks. Four weeks in, search clicks were 12.5× and impressions 10.8×. Inbound from Hyundai Motor, LG CNS, Hancom, and others followed without outreach. We're now productizing the same loop as Trina for 1–30 person SMBs and solo founders.